Bridging Heritage and Modern Style in Footwear
Bridging Heritage and Modern Style in Footwear
Chappers, featured on Shark Tank Season 2, is a
renowned footwear startup based in Pune and over
time extended to Mumbai and Nashik. Chappers is
dedicated to globalizing traditional Kolhapuri Chappals
by innovatively redesigning them for comfort, style, and
scalable customization.
Teaser Banners
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Challenges
Chappers encountered several
challenges in establishing itself:
- Educating customers about the transition towards modern designs of Kolhapuri footwear.
- Addressing pricing perceptions.
- Identifying and connecting with a niche audience.
- Differentiating from multiple duplicate brands in the market.
- Breaking stereotypes about colours and patterns associated with Kolhapuri footwear.
What We Did?
To overcome these challenges, we
implemented the following strategies:
- Developed a comprehensive social media strategy.
- Created engaging brand collaterals.
- Conducted professional photoshoots to showcase the elegance and versatility of the footwear in modern settings.
- Leveraged influencer marketing to endorse and promote Chappers’ footwear.
Let’s Explore
