It is a Pune based organization having its presence in readymade spices and homemade food products. They offer numerous varieties in food products and have a significant presence in the segment.


The brand was going through rough time and registered very slow growth. The challenge was to come up with some out of the box approach that will help in enhancing the brand image.


While finding the solutions we have used the essence of Maharashtra to communicate in the advertisements by creating a traditionally popular character as a mascot. We named it NANI, the friendly household character in Indian homes. The mascot has done wonders for the brand by uplifting the image and bringing more value.

* Packaging Design
* Magazine Ad Design